News & Events 

HERZLIYA, ISRAEL--August 14, 2008--BluePhoenix Solutions (NASDAQ: BPHX), the leader in value-driven legacy modernization, today announced that its CMO, David Leichner, will present at the 15th Natural User Conference on Tuesday, August 19th, 2008. The conference, primarily designed for professionals working with Natural and ADABAS, will be held from August 17-20, 2008 at the Hyatt Regency Hotel in Cambridge, Massachusetts.

Enterprises are spending ever growing amounts of their budgets running their Natural applications and ADABAS databases on legacy platforms. Yet technology continues to evolve, and today there are alternative environments that can provide the required computing power, agile environments for business updates, an abundance of available developer resources and significantly reduced total cost of ownership (TCO).

David Leichner, CMO of BluePhoenix Solutions, will speak on the topic of migration and expansion across technologies and platforms in a session entitled: “Future Proof Your Natural/ADABAS Investments while Reducing Costs.” 

This session will focus on the benefits of re-hosting Natural/ADABAS systems to alternative environments. It will provide a clear methodology as to how to calculate current TCO and predict project return on investment (ROI) for re-hosting Natural/ADABAS systems.

The Natural Conference is four days of extensive learning experience that includes four training tracks, daily vendor and user presentations, vendor exhibits, networking, roundtable discussions and evening social events. For information about the conference please visit www.naturalconference.com.  

To learn more about BluePhoenix modernization solutions please visit www.bphx.com.

About BluePhoenix Solutions

BluePhoenix Solutions (NASDAQ: BPHX) is a leading provider of value-driven modernization solutions for legacy information systems. BluePhoenix offerings include a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration, re-hosting, and renewal. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime. 

BluePhoenix provides modernization solutions to companies from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. Among its prestigious customers are: Aflac, CareFirst, Citigroup, Danish Commerce and Companies Agency, Desjardins, Los Angeles County Employees Retirement Association, Merrill Lynch, Rabobank, Rural Servicios Informáticos, SDC Udvikling, TEMENOS, Toyota and Volvofinans. BluePhoenix has 15 offices in theUSA, UK, Denmark, Germany, Italy, France, The Netherlands, Romania, Russia, Cyprus, South Korea, Australia, and Israel.