IT related decision-making is a complex process and one critical aspect to consider is vendor stability.  IT decisions carry implications for the future and the demise of many software companies in the last decade has increased attention on supplier viability.  Vendor stability is key; indicating that the company has performed well on several elements of its business:

• Delivered proven products over extended periods, through multiple product lifecycles
• Managed an expanding and satisfied customer base
• Demonstrated the ability to grow revenues at or faster than the market conditions
• Managed its balance sheet, cash flow, and debt
• ASNA has demonstrated the continued ability to perform in every category

Innovation

The IT industry is ever changing and successful software companies demonstrate the ability to do more than simply keep pace with that change.  Successful software companies anticipate change and invest in the development of solutions well ahead of actual market demand.  To do so requires vision, skill, and a keen sense of working capital.

ASNA has maintained a leadership profile delivering software development solutions for more than 20 years.  During this period the company has always demonstrated the ability to stay ahead of market demand, often remaking itself as market demands unfolded, but always staying true to the primary focus of software development solutions for midrange developers, throughout North America and Europe through our UK subsidiary company.

The company’s efforts have yielded technical accomplishment in the form of six patents, but more importantly, these efforts serve as a proof source that the company continues to have the ability to anticipate demand and deliver solutions that fit with market need.

Three years ago ASNA embarked on an aggressive effort to bring solutions to the iSeries market to enable affordable modernization and extension of all the assets in the iSeries portfolio.  Long before wider industry acceptance, ASNA embraced Microsoft.NET and developed solutions that today are both contemporary and perfectly timed to capitalize on what industry experts characterize as the dominant enterprise architecture, Windows/.NET.

ASNA continues its pursuit of revenue growth through innovation, and the company’s development roadmap is clearly articulated for the next 12 – 15 months, again anticipating market needs while the company remains at the forefront of development solutions for the midrange market.

ASNA Innovation Milestones

• First “C” compiler for the AS/400
• First source level debugger for RPG and Cobol
• First visual programming language environment for the AS/400
• First cross database platform integration between AS/400 iSeries and Microsoft SQL Server
• First .NET compliant visual programming environment for the iSeries

Sometimes innovation is rewarded through recognition instead of revenue growth and recognition from industry leaders is especially revealing as companies like Microsoft have sought out ASNA to join broad industry initiatives like the Midrange Alliance Program and NXT program while frequently seeking guidance from ASNA for broader industry initiatives.

Customer Commitment

You learn a lot about customers when you are in business, addressing the needs of the same market for more than 22 years.  ASNA has earned the moniker of “champion of the RPG community,” largely on the strength of its commitment to the individual customers that make up the market.

That commitment to customers manifests itself in the success of ASNA.  Today, 80% of ASNA customers renew their annual maintenance agreements, largely on the strength of knowing that ASNA will continue to support them in their efforts and continue to provide meaningful improvements to its products.  As a result, ASNA maintenance revenue has grown an average of 20% per annum during the past 4 years.

ASNA customers receive unparalleled attention with fully 35% of ASNA staffing being customer facing.

Today, more than one million licenses of ASNA DataGate have been deployed around the world and there is no indication that growth is slowing.

ASNA Visual RPG remains one of the most popular Windows and Web development languages in the RPG market with 15,000 to 20,000 active licensed developers.

Employee Commitment

You cannot commit to customers, if you do not commit to the employees serving those customers.  The management team, across all functional areas of the company, averages nearly 15 years of hands on experience at ASNA.  ASNA and its customers have benefited from similar employment tenure in development and customer support staff.

Revenue, Growth, and Operating Profit

• ASNA derives its worldwide revenues from customers for the purchase of software product licenses, product maintenance and support, and training.  Every source of ASNA revenue has shown solid growth for the past 5 years, even during periods of broadly “soft” market performance.
• Recent growth has averaged 16.75% and never dropped below 12% over four years.
• The company has operated profitably for the past 5 years

Expenses

• The management experience and acumen of the ASNA executive team is reflected in the company’s ability to manage expenses in balance with business performance and market need.
• ASNA commits a significant percentage of revenues to the development, testing, and delivery of new products; outpacing industry averages by six basis points.

Balance Sheet Performance

ASNA carries no debt and enjoys access to additional capital through a variety of sources including private capital from shareholders or board members and from more traditional sources.